12. Define and explain Mark Zuckerberg’s concept of “the social graph” and how this is changing the way people organize and do business.
Social Graph
The social graph is the idea is "the global mapping of everybody and how they're related".
As vauge as this sounds for a definition this is what I was given
Before I can even explain what exactly the socail graph is, it is important to address the fact that NEALRY NO ONE HAS A CLEAR IDEA OF WHAT IT IS!! This is true!After reading article after article about this said social graph I can only come this conclusion:
The Social Graph is, big, complex and only Mark can really define it. The whole internet world seems to be tiptoeing around it.
It is no graph at all but instead it is this sort of theory saying that you are connected to this person who is in turn connected to these people who are connected to two people from here also connected to the same person.
Now with all this interconnectedness advertisers are in peril.
They have to find a way to penetrate this web of connectedness to target the heart of the consumer. Tricky Tricky Tricky.
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